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Category Archives: Helvetica

The Unmarked Font of Metaphysics and Truth: Helvetica and Belief

  The Metaphysics of Fonts My last post on the documentary Helvetica (2007) had me musing deeply today. Not only does one suddenly begin to notice fonts used in public signage, in omnipresent fashion that invokes thoughts of Ideology (a cultural perspective taken that must be taken for things to be seen clearly, coherently) – “No [...]

The Ubiquity of the Clear, the Human, the Humane: Helvetica

Many thumbs up for the documentary Helvetica (2007), that happens to be on Netflix Instant Play. I just love the uncovering of these kinds of things, pointing out the omnipresence and therefore degreed omnipotence of something we regularly fail to see. (And since Hofstadtler wrote on fonts in Metamagical Themas, I have to say I [...]

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